Will Thorne is a VC turned angel investor. He started as a Lloyd's underwriter, then founded a revenue-based financing fintech for emerging markets. He went on to co-found and run SCOR Ventures, a ~200m EUR fund investing across Latin America, the US, the UK and Europe. At SCOR Ventures, he invested in Marshmallow, Finanzguru, Square One, Gradient AI, REVO and Protex AI, sourcing commercial partnerships generating >£1bn in revenue along the way.
This experience developed senior corporate relationships across the US, Latin America, the UK, Europe and the Middle East, and a deep venture network in the US, UK and Europe. He helps where B2B companies are won or lost: finding the first buyers, partnering with large organisations and raising the next round. He splits his time between London and New York.
AI collapsed the cost of building. 10× more companies form, and technical moats are eroding in months.
More genuinely interesting companies are forming faster than ever, but the binding constraint has moved from building to selling: ~80% of seed failures1 trace to no repeatable revenue.
So the scarce, decisive input is no longer capital or product. It's knowing how to sell what you build.
And selling is getting harder. Every category is flooding with new entrants while buyer attention, trust and budget haven't kept pace: more competitors in the same inbox, pilots that reflect curiosity rather than product-market fit, and barriers that are still human, such as procurement, compliance and executive sign-off.
So, I invest at pre-seed and seed in founders who can overcome these challenges, selling to or partnering with organisations. I look for one of two founder archetypes:
Sector agnostic, with particular depth in financial services, AI infrastructure and defence.
Send a short note on what you're building, who buys it and why now. A deck helps but isn't required. I read everything.
Email me here